Writing in-role
To achieve the top levels in the exam, you need to respond to the brief in-role. This means pretending that you are pitching for a real job in the media. Using the wording from the brief will help you with this - and remember the original brief will be in the exam paper you are given. Try these sentence starters to help you:
• Firstly, thank you for taking the time to consider my pitch for the launch of …
• I am excited about this opportunity to use my passion for (SELECTED GENRE) and contribute to this unique new venture…
• I’d like to tell you about the ways that I will provide independent and informed comment on all that is trending in the (SELECTED GENRE) scene…
• After conducting extensive focus groups and market research I have decided to include the following sections and content…
• Like (EXISTING COMPANY), I believe it is important for the (SELECTED PRODUCT) to create opportunities to connect with the Media and I believe that my product will do this by…
• My product will provide opportunities for creative talent from all over the country to be seen and heard. My product will support (name of the company) by…
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