Key Concepts Reviewed
Representation
Audience- The people who consume media products
- How does the media influence its audience? Who holds the power?
- How is an audience targeted? What do the audience enjoy or learn from the media product?
- Audience research: who exactly is buying our product?
- The people who consume media products
- How does the media influence its audience? Who holds the power?
- How is an audience targeted? What do the audience enjoy or learn from the media product?
- Audience research: who exactly is buying our product?
- This means the expectations of the audience and what they want from a media product
- What layout or presentation is expected from a product for an audience?
- How have the company promoted the product?
- What conventions (key elements) have been used in the final design and why?
- What expectations does the audience have from this product and why?
- The companies or organisations behind the media
- Most aspects of the media are a commodity: something that is bought and sold. There is competition and a demand for profit.
- Huge institutions are called multinationals e.g. News International
- Smaller institutions can include media texts we create ourselves (blogs etc.)
Narrative
- The Language of Media Studies
- How we ‘read’ media texts
- Recognising the codes and conventions of media texts
- Key media terms e.g. genre… denotation… connotation… narrative…
- Genre means a type or category for a product, this makes it easier to sell the product to a wider audience
- Has the product used a specific genre? If so, what are the signs that a genre has been used and how does this attract an audience?
- Is the product a hybrid and if so how does that change the target audience?
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